Spire Mail Integration Plugin

Salesforce Marketing Cloud is a digital marketing platform that helps businesses connect with their customers through email, SMS, social media, and other channels. 

   ⇄   

The Spire custom activity plugin extends the functionality of the Marketing Cloud platform by adding new features and functionality including support of print, email, and SMS type products through the Spire publishing platform. This means that users of the Marketing Cloud platform can use the plugin to create journeys and send marketing materials such as emails, SMS messages, print materials, stocked and promo products through the Spire platform.

The Spire custom activity plugin provides a range of tools and features that help businesses effectively reach and engage with their customers through multiple channels, using the powerful Marketing Cloud platform and the Spire publishing platform.

To configure the custom activity plugin, users of the Salesforce Marketing Cloud platform will need to follow a few steps.

• Install the plugin: The first step to using the custom activity plugin is to install it on the Marketing Cloud platform.
• Configure the plugin: After installing the plugin, users will need to configure it by providing information such as their Spire publishing platform authentication key and any other necessary details.
• Map data extensions: The custom activity plugin includes a robust data extension mapping interface that allows users to map data from their Marketing Cloud data extensions to the fields in the Spire publishing platform. This involves selecting fields from a list and matching them to the corresponding fields in the Spire platform.
• Create and schedule campaigns: Once the custom activity is configured and data extensions are mapped, users can create marketing campaigns using the templates and tools provided by the plugin. They can then schedule these campaigns to be sent at specific times, or send them immediately.

The Spire publishing platform includes various client-specific print templates that users can customize with their own branding and design elements. In addition to hosting these templates, the Spire publishing platform supports variable, personalized print output. This means that users can create customized, individualized print materials for each recipient of their marketing campaigns, using data from their Marketing Cloud data extensions.

For example, users could create a personalized print letter that includes the recipient's name, location, and other relevant information. They could then use the Spire publishing platform to send this letter to a large audience, with each recipient receiving a unique, customized version of the letter.

Overall, the Spire publishing platform provides a range of tools and features that make it easy for users to create and send personalized, effective marketing campaigns through the Salesforce Marketing Cloud platform. It allows users to take advantage of the power of variable data printing to create highly targeted, relevant marketing materials that are more likely to engage and convert their audiences.

Please contact Spire for additional information and configuration instructions.